The who, what, where, when, why and how of your brand – knowing what your business stands for defines its language, style and attitude.


Your brand – your company’s identity and values – is communicated to your customers and prospects in many ways, and every one of them is an opportunity to reinforce strong and positive messages about the quality of your offering, how you do business and how you value your customers.

Brand is about so much more than a logo or letterhead. Your website, social media channels and blog; your brochures, proposals, letters and business cards are all part of your brand.  Imagery, language, quality, style and attitude all help build the picture. Your staff are part of your brand, as are your office, meeting rooms, vehicles and trade show displays. Even your coffee mugs and coasters! They’re all clues from which your customer forms their opinion of you.

Business Creation Project will help you to identify and define your brand, so that your clients or customers will be clear about who you are and what you stand for as a business.